Thoughts on design, branding, and making things worth remembering.
BLOG
A collection of ideas on branding, logos, websites, creativity, AI, and the occasional thing that makes me question why anyone thought that font was a good idea.
Some practical. Some opinionated. All built around making brands clearer, stronger, and a little harder to ignore.
How Much Does Branding Cost for a Small Business?
How much should a small business spend on branding? It depends on what you actually need. Here’s what affects the cost, what a professional brand identity should include, and when it makes sense to invest.
Freelance Graphic Designer vs Agency, Which Is Right for Your Business?
Trying to decide between hiring a freelance graphic designer or working with an agency? Both can be great options, but the right choice depends on your business, budget, and the kind of creative partnership you’re looking for.
5 Signs It’s Time for a Rebrand (And What Strong Brands Get Right)
Most brands don’t fall apart overnight. They slowly drift into inconsistency. If your typography, colors, and overall look feel a little all over the place, it might be time to step back and rethink the system.