Albertsons
Gift Card Mall - Dining and Entertainment
Gift Card Mall creates themed promotions throughout the year, and this one focused on Dining and Entertainment. I developed the full creative system for the in store POP, building a look that felt lively and easy to spot inside the kiosk environment.
The work included all printed materials used on the display, each designed to highlight the restaurant and entertainment gift card options while keeping the theme consistent and approachable. The final set of pieces gave the promotion a clear visual identity and helped it stand out in a busy retail setting.
Idaho Proud Campaign
The Idaho Proud campaign was created to help Albertsons reconnect with local shoppers and reinforce its place as Idaho’s hometown grocery store. The client wanted a seal style mark with a strong sense of place, so I built an identity that paired mountain imagery with a bold blue and orange palette inspired by Boise State’s well known colors.
The final mark was used in newspaper circulars and as an in store sticker, giving the campaign a simple, recognizable symbol that Idaho shoppers could quickly connect with.
