Idaho Central Credit Union
2024 Brand Creative Campaign
I helped design a series of OOH billboards for ICCU’s 2024 brand campaign, a collaborative effort centered on the idea of balance in everyday life. Each board paired two contrasting moments or habits, using simple word combinations to highlight how ICCU supports both sides of people’s routines. The tagline, “Looking after your daily balance,” tied everything together and gave the campaign a relatable, human focus.
These billboards ran across Idaho and Spokane, using clean typography, approachable imagery, and ICCU’s bold green branding to stay consistent while giving each pairing its own personality. The result was a set of visuals that felt fresh, flexible, and easy to understand at a glance.
Kennewick Branch Launch Campaign
I helped create the full creative suite for ICCU’s new branch opening in Kennewick, an important expansion into a completely new market for the credit union. The campaign needed to build awareness fast, introduce ICCU to the community, and drive new memberships, so the work spanned OOH digital ads, printed pieces, social, direct mail, and video.
The creative centered around a friendly illustrated map style that made the new location feel approachable and easy to find. Clear messaging, consistent branding, and a strong incentive offer helped unify all the pieces across channels. From animated digital placements to print and social formats, everything worked together to give ICCU a confident, welcoming presence in the Tri-Cities area and support a successful market launch.
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Big Sky Basketball Championship Print Ad
I designed this full page ad for the Big Sky Basketball Championship tournament program. The concept played off simple, energetic word pairing that tied the excitement of the tournament back to ICCU’s brand voice. The design stayed bold and straightforward so it would read clearly in a fast flipping program, while still supporting the broader “Looking after your daily balance” campaign.
Spokane Symphony Holiday Program Print Ad
This print ad was created for the Spokane Symphony’s holiday program. The tone shifted to something more warm and seasonal, using a refined word pairing that fit the symphony environment while still staying true to ICCU’s campaign structure. The design brought together clean typography and a festive feel, extending the “Looking after your daily balance” message in a way that matched the event’s atmosphere.
