You Gotta Ask

You Gotta Ask is a faith based brand that came to me looking for a logo that felt professional, warm, and rooted in conversation. The goal was to build an identity that encouraged connection while staying simple enough to work across a range of formats.

I explored several approaches before developing a mark that balanced clarity with a conversational feel. I also created multiple logo variations so the brand would have flexibility for social, print, and long form content. The result was a clean, approachable identity that supports the heart of what the brand is about, which is inviting people into meaningful conversations.