Chevron
Chevron Rewards
digital assets
The Brief
Chevron needed digital assets that could support both acquisition and retention for its Rewards program. The goal was to build follow up pieces that kept customers engaged after the main brand campaign, guiding them through the full journey from signing up to earning and redeeming rewards.
The Idea
We continued the core campaign look and focused on clear, simple messaging that made the benefits feel immediate. Each piece was designed to move the customer one step further, from downloading the app to understanding how points work and finally redeeming their fuel savings.
The Solution
I created a range of digital placements that reinforced the main campaign while breaking the information into easy steps. The work helped strengthen the full customer journey by keeping the message consistent, straightforward, and encouraging at every touchpoint.
San Francisco Giants Outfield Banner
The Brief
Chevron’s long running animated cars are a beloved part of the brand, and updating them meant refreshing one of their most iconic placements, the outfield banner at Oracle Park. The new design had to introduce the updated characters, feel brighter and more modern, and still carry the same friendly personality fans have recognized for years.
The Idea
We brought the refreshed cars front and center, giving each one a clear moment across the full length of the banner. Their simplified shapes, expressive faces, and clean new render style created a fresh visual story while staying true to what made the originals memorable. The composition also needed to read at a distance and tie in seamlessly with Chevron’s current brand system.
The Solution
I helped design the new outfield banner using a minimal backdrop, stronger color consistency, and hero scale character art to make the cars the focus. The final piece feels familiar but elevated, aligning with the updated animation style and giving Chevron a banner that stands out in the ballpark while still feeling approachable and fun. It continues the legacy of one of Oracle Park’s most recognizable brand moments.
Trade Show Booth
As part of Chevron's presence at the Technology & Maintenance Council (TMC) Annual Meeting, I helped design a large-scale trade show experience that brought the brand to life. From environmental graphics and messaging to large-format displays, every element was designed to create a cohesive and engaging experience on the show floor.
The Brief
With countless attendees walking the show floor, the booth needed to stand out while clearly communicating Chevron's products and services. The challenge was balancing bold branding with clear, approachable messaging that could be understood at a glance.
The Solution
Working within Chevron's established brand guidelines, I designed a system of large-format graphics, signage, and environmental elements that guided visitors through the space. The result was a clean, impactful booth that reinforced the brand while creating an inviting experience for attendees.
Client
Chevron
Agency Partner
Drake Cooper
Services
Concept Development, Print Design, OOH, Art Direction, Digital, Production Artwork
Year
2023-2025